SEO (Search Engine Optimization) is a powerful tool that enables businesses to improve their search engine rankings, helping them reach a wider audience. With billions of people searching for answers daily, Google has become the primary search engine worldwide. Understanding how search engines work and how they rank websites is crucial for businesses looking to increase visibility, generate leads, and drive sales. This course provides the essential knowledge to master one of the most valuable skills in digital marketing.

The course includes hands-on exercises, in-depth video lectures, MCQs, and reference materials for continued learning. By the end of this course, participants will be equipped with the skills to optimize websites, execute SEO projects, and drive organic traffic—unlocking limitless opportunities for business growth and digital success.

What you will learn?

After completion of this course students will be able to:

• Use the Google Search engine efficiently.
• Practice different steps to do efficient keyword research.
• Utilize keywords with your unique content.
• Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
• Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
• Perform On-page Optimization to rank the website higher in Google search results.
• Integrate some on-page factors like Sitemap, Robots.txt, and Schema.
• Configure important tools like Google Search Console and Google Analytics.
• Implement different on-page factors on a WordPress website using the necessitating plugin, called The Yoast SEO plugin.
• Perform Off-page Optimization, also called Link Building.
• Perform Video, Social Media, and AppStore SEO according to the latest trends and techniques.
• Apply advanced techniques that will make the websites rank better than competitors.
• Use some of the most important tools for SEO.
• Manage a complete SEO project.
• Acquire online SEO-related projects on different freelancing platforms.
• Perform competitor analysis.
• Create SEO Project Performance report.