This course is designed to give trainees an in-depth understanding of planning and executing a successful digital marketing campaign. It explores the role of various digital channels in achieving marketing objectives through integrated communication strategies. Beginning with the fundamentals of digital marketing strategy, the course equips trainees with essential concepts and tools to create, distribute, and promote products or services effectively in the digital space.

Whether you're a business owner, freelancer, job seeker, working professional, student, or homemaker, this course is tailored for you. If you own a smartphone or computer, chances are you already engage with the internet—so why not learn how to leverage it for personal or business growth? This course will guide you through the fundamentals of digital marketing, helping you start from scratch, master key techniques, and eventually generate income online or expand your business successfully.

What you will learn?

After completing this course, a trainee will be able to:

• Understand the importance of Communication in Digital Marketing
• Develop Digital Marketing Strategy
• Understand the Basics of Content and its significance in Digital Marketing
• Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Do Search Engine Marketing use Google Ads
• Do Email Marketing on MailChimp
• Understand the Importance of Analytics in Digital Marketing and how to analyze data
• Find Digital Marketing related jobs